19 July 2012

A Leap Forward: "Eat Bulaga" Now Has Franchise in Indonesia

Image retrieved from nakanaks.blogspot.com
"Eat Bulaga" trademark and other associated copyrights owned by TAPE, Inc. and GMA-7

Filipinos, including myself, won't bat an eyelash when a foreign TV show franchise is bought and set up here. That has been pretty much the practice for the past ten years or so. But when a local show's franchise is bought and set up in another country, that's another story. So it was a great, pleasant surprise for me when I heard that the thirty-three year-old TV Show "Eat Bulaga", a show I've watched since a kid, now has a franchise show in Indonesia. Bearing the same title, the Indonesian Eat Bulaga aired last July 16th. (Link to news source: Indonesian Network Obtains Franchise Of ‘Eat Bulaga!’ - Manila Bulletin)

Tape Inc. Senior Vice President and COO Malou Choa-Fagar said in an interview with Yahoo! Philippines OMG! (Link to news source: 'Bulaga' Pilot in Indonesia Gets Good Ratings) that it was the Indonesian network SCTV who contacted them about a possible franchise.

The COO said in the above mentioned interview, “It was they (Indonesia’s Surya Citra Televisi or SCTV) who approached us... The program director Harsiwi Achmad has been watching “Bulaga” on YouTube even before he was not yet with SCTV. He studied the show closely and felt it will work in Indonesia.”

And the pilot show, according to the same article, found great success in ratings. 

The Eat Bulaga Indonesia cast
Image retrieved from The Manila Bulletin.

This marks as a new achievement for the show "Eat Bulaga", a show that has been on air for the past thirty-three years. As a fan of the show, I can't help but feel proud for them and be amazed by their new achievement. Naysayers and critics could say all they want to say, but Tito, Vic and Joey, and their ingenious show, has added another milestone award to their already lengthy list of accomplishments and they could do nothing about it. Kudos, Eat Bulaga, for doing a very swell job! No "horse" could out-gallop your success.

The Indonesian Eat Bulaga airs every 4 PM in Indonesia at the SCTV network.

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